Title Tag

Title tags are most important sector in SEO and for an user because it is displayed in search results. The title tags are part of meta tags which appears on the top of your HTML inside the <head> . The title tag of a web page is meant to be an accurate and concise description of a page's content. Title tag are similar to the Title of the book, used to tell search engines and visitors what is your given page is all about in a precise & Accurate way, nothing is more important than writing a good title tag to a website , having accurately written title tag are most important components of website.

Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing. Title tags are a good way to work on SEO for a website, as many web spiders pay special attention to the title within the title tags. Normally title tags length to 55–60 characters. It create unique title tags for each page and the user can easily understands about that page or site. In SEO, we use targeted keywords while creating titles.

Only one title tag is permitted per document, and there are no nested tags, also known as other HTML elements, allowed within the title tag element, thus making it a rather important part of a web page. Using keywords and other relevant phrases in a title tag can help generate better ranks on search engines.The Title Tag of a web page is meant to be an accurate and concise description of a page's content.

Meta Description

A meta description tag is a snippet of HTML attribute that helps web pages to briefly determine the content of the web page is called Meta Description. The meta description is usually available after the title tag and before the meta keywords tag. When you look for something on Search engines, below the titles, it reveals short description of the website. That is Meta Description. In order to remain visible within Google, it should be kept somewhere between 140-160 characters. When optimizing a web page for search engines (SEO), it is considered a best practice to use meta description tags.

As you can expect,this particular tag plays a significant part in ser engagement. People study the outline and decide whether they want to study the entire web page or not. Research has shown that having the keyword in the body of the meta description is a relevancy signal for search engines that can help you improve your CTR and the visitors arriving from the search.

Keyword Consistency

Keyword consistency tells you how often a search term appears in a text in relation to the total number of words it contains. From the search engine’s point of view, a high keyword density is a good indicator of spam. Keyword consistency basically refers to the ratio of a given keyword to the total amount of text that makes up an article. If a keyword appears too often in a website, the search engines will downgrade that website and it will appear lower down in search results. Keyword consistency is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

In the context of search engine optimization keyword consistency can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. It is important to those trying to raise search engine ratings as a higher keyword density could potentially raise a site’s position in search engine listings. This would thereby increase traffic that the site is receiving. Well, in theory anyways.

All Attribute

An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Alt text (alternative text), also known as "alt attributes", “alt descriptions,” but technically incorrectly as "alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. The alt attribute allows visual content to be communicated in an alternative way when visual presentation isn't available for physical or technical reasons.

Whenever your src attribute fails to load, the tag uses alt attribute as a secondary option and loads it. Alt attribute can be a string. Consider a website in which an image fails to load. This will seriously affect the 'looks' of that website and it’s the one thing that a programmer don't want to happen. The presence of alt attribute prevents this kinds of problem.Also the web coding standards prefer to use alt attribute in img tag.

In-Page Links

In-page links (also referred to as anchor links or jump links) are links that lead users to content on the same web page, rather than to another page of the site. In the past, the user-experience recommendation has been to avoid these types of links. The use of in-page links has increased in the past few years of web design, making a deeper evaluation of the pros and cons of this design element worthwhile. The largest usability-related concern about in-page links is that they do not meet users’ mental model for a link.Normally, links lead to another page. When that expectation is not met, users can get disoriented.

This usability concern may be balanced by the usability-related benefits of in-page links. In-page links are often used to help users navigate through page content. Links that lead to information further down the page can act as a table of contents, helping users form a mental model of the page, also provide direct access to content of interest and increase discoverability of and engagement with content that requires a long scroll to discover

Broken Links

Broken link building is a process of link building technique, which gathers links by finding broken links, reproducing that broken link’s content, and helping webmasters to convert broken links with your corrected link. A broken link is an inactive link which will result in an error page being displayed when clicked up on. It usually occurs when the link being pointed towards a web page is either moved to a new address or has been deleted. Use the Broken Link Builder to find broken, dead or otherwise non-functioning pages related to your topic area.

There are many HTTP errors like 404 Page Not Found which means the page requested is no longer valid and you will never be able to get to that link until the publisher corrects the error. But, there are also 302 0r 301 HTTP errors (aka redirects) which technically are not broken because you can still view the page BUT search engines may penalize you for having too many redirects so you also need to find and fix these types of errors on your website as well. It is desirable to fix the broken links since it can prevent search engines from completely indexing your website.

WWW Resolve

The term ‘www resolve’ sounds technical, but it’s actually pretty simple to understand, and worth knowing about for your SEO. Essentially, a www resolve is a simple command that ensures that when you enter your web address WITH a www or WITHOUT a www – you end up at the same place.Technically whether you type www or not, the site you are trying to get to will most often still load but from Google's point of view, if one of these doesn't redirect to the other, it’s actually seeing two versions of your website (one with www and one with no www). Google may then interpret these pages as being duplicate content and penalise your website.

There are two ways that having a www resolve can improve the SEO performance of your website. As we just mentioned, it stops Google from thinking you have duplicate content, so you won't be penalised in the rankings.

The www resolve helps to redirect your readers to a designated web page meaning it is helping to drive all your traffic to one spot instead of four separate pages.